Joel Rubinson

Opinion

Joel Rubinson

Three tips to upgrade marketing analytics in a post-pandemic world

06 May 2020 • Marketing-mix models are of limited use at a time of extreme disruption to old consumer habits. Joel Rubinson outlines an alternative strategy that brands may be able to leverage instead.

About Joel Rubinson

Joel Rubinson is president/founder of Rubinson Partners, Inc., a marketing and research consultancy which has helped more than 75 marketers, research firms, and media companies adjust to the needs of the digital economy and his blog regularly addresses the changing face of marketing analytics. Rubinson also created NYU’s first grad course on social media marketing. Prior to starting his consultancy, Rubinson served as the Advertising Research Foundation’s chief research officer and holds advanced degrees in economics and statistics from the University of Chicago.